en

Market positioning

ru

Translation market positioning into russian

market positioning
The company focused on its market positioning to attract more customers.
Компания сосредоточилась на своем рыночном позиционировании, чтобы привлечь больше клиентов.

Definitions

Market positioning refers to the process of establishing a brand or product in the minds of consumers relative to competitors. It involves defining how a product is perceived in terms of quality, value, and benefits, and identifying the target audience to effectively communicate the unique selling proposition.